Seasoned Travel Writer, Don George, Shares His Essential Tips For Succeeding In The Travel Writers World.
When Don George talks about essentials for succeeding in the business of travel writing, we listen. He shares the basics of what it takes in a competitive market to be exceptional and stand out from the crowd.
Take a look at what else he has to say.
As a writer, editor, and teacher, I care about travel writing that matters. My own journey of learning about and reflecting on the ever-evolving world of travel writing and publishing is a continual one . . .
One of my prime lessons this year has been the fact that today, what might be called “mainstream travel writing” encompasses a broader spectrum than ever before.
One importance of this for the budding travel writer is the fact that there are more ways than ever to make money writing about travel. Bearing in mind that for the vast majority of writers, the money to be made in this way is still “icing on the top” rather than the career cake itself, it can still be inspiring and encouraging to realize the full range of options out there, from writing for third-party outlets (publications, websites) to working with travel-related companies such as luggage and clothing manufacturers, hotels, airlines, and tourism boards.
1. Transparency is key. It’s important to be clear about—and to state clearly—who funded your travel and your content. Readers won’t necessarily think less of you or trust your descriptions and assertions less if you reveal that you were the guest of a destination. But they may well think less of you—and question your content more keenly—if you don’t share this information up front and they discover it some other way instead.
2. Integrity is essential. No matter who is paying for you, you have to maintain your own quality guidelines and principles. Integrity is the bedrock of readers’ trust in you. Don’t promote something you don’t believe in. Don’t tell us something is wonderful if you don’t really think it is.
3. Quality in creation is still paramount. Do the best you can to make your writing accurate, detailed, and lively. All the tips I wrote earlier this year about creating quality—attention to passion points, sensual details, music, meaning—are critically important in this emerging new world.